About me
I’m Alice — a communication strategist, researcher and founder of Little Theory Co.
I spent more than a decade helping organisations communicate clearly and connect meaningfully, working across higher education, STEM engagement, aesthetic consulting, the not-for-profit sector, and now government, where I lead strategic campaigns for major State-led land development projects.
I bring a mix of critical thinking and creative insight to every project, whether it’s simplifying complex policy or shaping a story that inspires change.
I believe marketing shouldn’t be spin, and good strategy doesn’t need to be overworked: it all starts with little ideas, clearly shaped and thoughtfully applied.
When I’m not deep in language and logic, you can find me on a yoga mat 🧘🏻♀️